
Our investment approach
Asrem Portföy assesses an opportunity not on its potential alone, but alongside its strategic fit, its risks, its capacity to create value and the role it plays inside the portfolio.

Every opportunity is assessed against the fund's strategy and its stated investment criteria.

Investment decisions are taken inside a controlled process that moves through defined financial and strategic stages.

Investments are judged not only on what they are worth today, but on what they can become and what they contribute to the portfolio over time.
Our investment philosophy
The process runs from identifying an opportunity through detailed review, from the investment decision through to monitoring the holding — stages that build on one another. Each is designed to give a fuller reading of an investment's financial structure, its strategic fit and the risks it carries.
Opportunities matching the fund's strategy and objectives are identified and taken into first review.
Core financial, commercial and strategic indicators are examined against the fund's investment criteria.
Financial, legal, operational and asset-class specific due diligence is carried out.
The valuation, the investment model, the financial structure and the holding's place in the fund are settled.
The analysis is brought to a decision and taken through the governance process it requires.
After investment, performance, value and the progress of the original thesis are monitored on a regular basis.

Real estate approach
In real estate, what counts is not the asset's present value alone: its location, how it is used, what income it can produce, its valuation, market conditions and its role within the fund's strategy are weighed together.
See our real estate fundsThe economic, commercial and development dynamics of the area the asset sits in.
How the property is used, its physical characteristics and its investment model.
Current and potential capacity to generate income.
The asset's present value and what could move it either way.
Where the investment sits within the fund's existing assets and strategy.
Market, liquidity, operational and asset-specific risks, assessed together.

Venture capital investments
In venture capital, what counts is not the company's present size: its market, its product or technology, its management team, how far the business model can scale and its capacity to create long-term value are weighed together.
See our venture capital fundsThe size of the market the company operates in, how it is developing and how it competes.
The revenue model and the underlying economics that support growth.
How far the company's product, technology or service can differentiate itself.
The experience, capability and delivery record of the founders and management.
How far the business model can extend to new customers, markets or applications.
What the fund's investment can contribute to the company's development and long-term value.
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